This is a celebration in honor of the Infant Jesus or the Sto. Niño held on the 3rd Sunday of January on each year in the town of Kalibo. Ati-atihan means ‘making like Atis’ that is to pretend to be like the aboriginal natives of Aklan, the Atis. The festival involves smearing oneself with soot to darken the skin and dressing up in tribal finery. The start of the procession is signaled by drums and whistles and later punctuated by shouts of “Hala Bira!”